Link Building Strategies

LINK BUILDING STRATEGIES: #1

Link building may seem a little difficult at first because no one with a decent PR will trade with your brand new worthless site. One of the key things you need to take note of is writing good content. When the Search Engines see brand new content they will eventually catch their eye to your site, kind like when a baby sees a lollipop. Never copy anyone elses content, if you feel you need to just re-write it differently. Trust me I know what happens when you copy someone elses content especially when they're ranked really well in the SERP's (Search Engine Rank Placings). Google will ban you and please belive me when I say this, I had over a few hundred UV's (Unique Visitors) from google and they took all my traffic to my website away. Next day - It Vanished!!! I've learned my lesson, it is to write good content.

There's an Easy way and a hard way to do this ...

The hard way is .. Pick a basic site, like e-commerce - and try to build a quality resource that tells readers all about how e-commerce works. Then waste all your valuable time and maybe in a few years people will start linking to your site slowly.

We're not going to be doing this, okay here it is...

The easy way.
Find a niche where you can be number one. everyone talks about this, we know already but it really does work. Find something you like to do and enjoy writing about it or whatever you want your site to be like, just do it!

An example of a good niche is Myspace.com No one established a good social site where friends, family and businesses can get together, network, make friends, find a fling or relationship. This is a site that makes millions of dollars all because of one person found a great niche that let it's gaurd down. After the launch of myspace other sites like Facebook, e-harmony, myyearbook.com all became known and popular and gave myspace some competition.

The bottom line is: We are all great at something. Find a niche in your area of interest and GO for it. If you are willing to do the work and give it away for free, your link building days will be over.

LINK BUILDING STRATEGIES: #2

Reciprocal linking or link swaps are one of the oldest and most widely advocated of link building strategies, but - many think it's - not worth the effort.

For it to be effective, you should only swop links with on-topic sites that already have many inbound links.

The problem is that the people who run these high-popularity sites have been around the block. They know to limit outbound links and are not eager to swop links with anybody - especially small-timers like you and me ;-)

The thing is: When you have so few inbound links that you have to go ask people to swop links with you, you just don't have enough link popularity to make the offer appealing to them. When you have enough inbound links to make it appealing, they'll start coming to you... and you'll show them the door. No way you're passing your hard-earned link popularity on to them, right?

Besides, search engines - and notably Google - warn webmasters not to exchange links for the sole purpose of increasing link popularity.

LINK BUILDING STRATEGIES: #3 Licensing Content

This could be a lot of work but it could be well worth it. Be warned though, if your writing skills are only decent - like mine - this one might be a waste of your time.
I don't write articles for syndication. There are too many writers out there who are better at writing than I'll ever be.

Which one should you use?

Well thanks for asking...

I choose to build content.

Oh, you wanted a qualified answer? Ok, I use strategy #1 because there are only so many hours in a lifetime and only so many of those hours that I'm willing to dedicate to link building. So I want the link building strategy with the highest ROI. I want to spend my time with something that will be worth it and valuable in the long run for me.